The Humble Co. Natural Whitening Toothpaste is built on one idea — great oral care shouldn’t cost the earth. Crafted by Swedish dentists, the 99.4 % naturally derived formula combines gentle mineral abrasives from Strombolian lava stone, finely milled bamboo charcoal and hydrated silica to lift everyday surface stains without scratching enamel.

A wild-mint trio (peppermint, spearmint & field mint oils) keeps breath crisp, while organic aloe-vera juice soothes gums and plant-sourced sweeteners (xylitol, erythritol) help inhibit plaque-forming bacteria.

For cavity defense, the paste delivers the dentist-recommended 1 450 ppm fluoride, strengthening and demineralizing enamel with every brush. Free from SLS, artificial dyes and added sugars, it’s certified COSMOS Natural, completely vegan and cruelty-free.

Packaged in a recyclable tube and FSC-certified carton, this toothpaste proves powerful whitening can still be planet-kind.

• Contains organic aloe-vera juice calms irritation and keeps tissues hydrated.
• Contains volcanic pumice, bamboo charcoal & hydrated silica which polish away surface stains for a visibly brighter smile.
• Contains 1,450 ppm fluoride which remineralizes enamel and helps prevent tooth decay.
• Vegan & COSMOS Natural certified 99.4 % natural origin, no SLS, parabens or artificial colours.

Glycerin, Aqua, Hydrated Silica, Erythritol, Aloe Barbadensis Leaf Juice*, Xylitol, Cellulose Gum, Aroma, Anethole, Carvone, Mentha Piperita Oil*, Mentha Viridis Leaf Oil, Mentha Arvensis Herb Oil*, Disodium Cocoyl Glutamate, Lauryl Glucoside, Sodium Fluoride (1450 ppm F¯ / 0.32%), Citric Acid, Sodium Benzoate, Potassium Sorbate, Charcoal Powder, Pumice, Rebaudioside A. *Ingredients from Organic Farming 99.4% natural origin of total