Traditional rediscovered and magically combined
Bitter is better, as herbalists all over the world realised hundreds of years ago when they discovered the beneficial influence of bitter substances on our organism. Hippocrates and Paracelsus were already avowed fans of bitter herbs and praised their many uses. Since then, the targeted use of amara (bitter plants) in the form of stomach bitters or bitter drops before or after a sumptuous meal has been a tradition in a wide variety of cultures.
That bitter substances can do much more than this is underlined by recent research results. In particular, the discovery and description of different bitter substance receptors in different regions of the body outside the mouth and throat. Because: While the receptors for “sweet”, “salty”, “sour” and “umami” are mainly located in the mouth area, receptors for “bitter” are found in numerous body regions. Receptors for bitter taste have been found in the gastrointestinal tract, in the bronchial tubes, in the urogenital tract, in sperm and immune cells, on the skin and in the brain.

BitterMagic®: All the benefits of bitters without the bitter taste
BitterMagic® is the magical alternative for all those who simply do not like the taste of bitter substances, but do not want to do without the numerous benefits of bitter plant substances. The bitter plant substances “hidden” in the capsules only unfold outside the mouth area, which allows them to reach bitter receptors located in other regions of the body.
BitterMagic® is a well thought-out combination of 9 selected bitter plants. Depending on the plant, the digestible bitter substances can be found in the leaf, fruit or root. Three innovative blends were developed for BitterMagic®, which optimally represent the bitter substances of all three plant parts: The BitterLeaves® blend contains artichoke, sage and olive leaf with the standardised bitter substances oleuropein and cynarin. The BitterFruits® blend impresses with bitter melon, fennel and milk thistle extract and the silymarin it contains. Dandelion, gentian and ginger with the valuable gingerol were selected for the BitterRoots® blend.

BitterMagic® – bundled bitter spectrum without challenging taste.

• Digestive & Bile Support: Botanicals like artichoke, gentian, dandelion, and milk thistle encourage enzyme release and bile flow for improved digestion.

• Anti-Inflammatory & Antioxidant: Milk thistle, olive leaf, bitter melon, and dandelion contribute antioxidants that protect liver and gut cells from oxidative stress.

• Gas & Bloating Relief: Fennel and ginger extracts help soothe the digestive tract and relieve discomfort.

• Blood Sugar Regulation: Bitter melon components may help moderate glucose metabolism and support insulin sensitivity.

• Broad Systemic Action: Bitter receptors located throughout the body—in the gut, immune system, and skin—may enhance overall health beyond digestion.

Artichoke juice powder, hydroxypropyl methyl cellulose (capsule shell), sage leaf extract, fennel extract, milk thistle extract, bulking agent: powdered cellulose, olive leaf extract, bitter melon extract, dandelion extract, gentian root extract, ginger root extract.